Qantas: Rapid Experimentation in the AVRO Accelerator

As part of Slingshot and Qantas’ AVRO Accelerator, Exponentially ran a workshop to give companies the skills to incorporate rapid experimentation and pretotyping into their idea validation process. David Parfett, Head of Group Innovation and Ventures for Qantas Group, says that one of his team’s core responsibilities is “supporting the core business design, to validate and deliver “incremental” innovation initiative.” Pretotyping and rapid experimentation is an incremental methodology that de-risks the innovation process. It allows innovation teams to test and iterate ideas, and fail quickly, early and safely, in order to gather data and incrementally improve. “Having a disciplined process, which an accelerator offers, to support this strategy allows my team to focus on a broad range of activities,” says David.