Case Studies

Failure is the new success

We’ve embedded rapid experimentation in over 50 organisations, transforming their innovation process and running over 1000 experiments, saving their businesses millions.

Check out some of our clients in action to see how they’ve embraced experimentation and pretotyping, succeeding by failing faster and smarter.

Leslie Barry Leslie Barry

Reece: Becoming a pretotyping powerhouse

A core value at Reece is to ‘innovate big and small’. They have a deep-seated culture of experimenting and being open to new ideas, always trying to bring products to the table that put customer needs at the forefront. Let’s dive into how pretotyping impacted their innovating process.

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Leslie Barry Leslie Barry

Slingshot Accelerator: embedding rapid experimentation in corporate startup accelerators

At first glance, accelerators and corporate innovation seem to be on different sides of the innovation spectrum. Slingshot Accelerator aims to bring them together, infusing Australia's largest corporations with ideas, methods, and talent from Australia’s most promising start-ups. Slingshot matches corporates with top-end entrepreneurs and disruptive start-ups in order to build innovative and market-changing technologies.

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Leslie Barry Leslie Barry

PEXA-typing: embedding pretotyping company-wide (in under a year)

In early 2020, the innovation team at PEXA - one of Australia’s leading organisations in property technology - started integrating pretotyping into their innovation process. Just nine months since it began, they had already run 50 pretotypes, and pretotyping had become embedded across all areas of the organisation.

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Leslie Barry Leslie Barry

AGL: Successfully pretotyping at scale

AGL’s Experimentation Team is leading the way when it comes to pretotyping. The team is led by AGL’s Experimentation Manager Richard Guy, who was trained in pretotyping by Leslie Barry, founder of Exponentially. This has led to pretotyping and rapid experimentation not only being used successfully at scale, but coming to sit at the core of AGL’s product innovation.

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Leslie Barry Leslie Barry

RACQ

Leading insurance company RACQ worked with Exponentially to embed pretotyping and rapid experimentation into their innovation process.

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Leslie Barry Leslie Barry

Qantas

As part of Slingshot and Qantas’ AVRO Accelerator, Exponentially ran a workshop to give companies the skills to incorporate rapid experimentation and pretotyping into their idea validation process.

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Leslie Barry Leslie Barry

LION

Exponentially worked with Lion - one of the region’s most innovative food and beverage companies - as part of an accelerator facilitated by Slingshot, which sought to match corporates with relevant start-ups in order to build innovative and market-changing technologies.

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Leslie Barry Leslie Barry

HCF

Facilitated by Slingshot, HCF Catalyst is Australia’s leading health-technology scaleup accelerator. Exponentially worked with HCF and its matched start-ups to test and validate ideas that would help accelerate enterprise-ready businesses towards a potential partnership with HCF.

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Leslie Barry Leslie Barry

Racing Victoria

In 2018, we worked with Racing Victoria to answer the question: How do we create the next major event for Racing Victoria? The company needed to test ideas in order to discover which event would be the most profitable, and learn how to best design and run the event in order to deliver maximum benefit to customers and the organisation. 

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