Evidence, not opinions — from real enterprise teams.
How teams used pretotyping to test demand before building, and the decisions that evidence unlocked.
Tabcorp
$12M in costs avoided and $7.3M in new revenue, from faster experiments at Tabcorp.
130+ Real-world experiments in 12 months
Financial servicesPEXA
PEXA ran 50 pretotypes in 9 months, then put experimentation on the company scorecard.
50 Pretotypes run in 9 months
Energy & utilitiesAGL
1,000+ experiments a year and $7.5M+ saved, with experimentation embedded across AGL.
1,000+ Tests per year
Education & researchAustralian National University
ANU used 45 experiments to narrow 300 ideas into 3 business cases in 12 weeks.
45 Experiments run
Trade & distributionReece
Reece tested real customer demand for order editing in one day before building the feature.
1 day Time to first pretotype
InsuranceRACV
New member propositions tested on real customer behaviour, before RACV invested in building them.
38 Experiments in 3 weeks
AviationQantas
Early-stage ideas earned real evidence before investment, in the Qantas AVRO accelerator.
AVRO Accelerator Program
RetailCaltex Australia
Accelerator experiments that validated startups, customer deals, and investments for Caltex.
75% Success rate
InsuranceHCF
Health ventures tested their ideas with real evidence before HCF committed partnership investment.
HCF Catalyst Accelerator Program
Food & beverageLion
A repeatable test-and-learn rhythm at Lion, built through accelerator experiments.
Slingshot Accelerator Program
SportRacing Victoria
A new multi-million-dollar annual event, shaped from live customer evidence in days.
Millions per year New revenue
InsuranceRACQ
RACQ killed a multimillion-dollar mobility idea in 3 days, before building it.
3 days Time to validate
Corporate acceleratorsSlingshot Accelerator
Experimentation embedded into accelerator programs with Qantas, Caltex, HCF, News Corp, and Lion.
5+ (Qantas, Caltex, HCF, News Corp, Lion) Accelerator programs
MediaAustralian Financial Review
A national business feature on how companies test demand with real evidence before building.
RACQ, REA Group, Myriota, Attica, PROHAB, Aveo Companies featured
Gaming & entertainmentRegulated Enterprise
130+ live experiments in 12 months, 8X ROI, and millions saved, inside a highly regulated enterprise.
130+ Live experiments in 12 months
Innovation operationsExponentially
An internal experiment: voice AI ran a sharper case-study interview in half the editing time.
50% Editing time reduction