From Ideas to Evidence in Weeks.

Exponentially builds Innovation Engines that deliver results - combining training, sprints, and our Rapidly platform so enterprises can make decisions with data, not opinions.

$38M

generated

$30M

saved by stopping weak ideas early

4000+

ideas tested with enterprises

Turning ideas into evidence with Pretotyping - created at Google, refined at Stanford, and amplified by AI.
the problem

Ideas are easy. Proof is hard.

Most enterprises still build on opinions, not evidence. Projects burn millions without proof of value. Exponentially changes that. With Pretotyping and Rapid  Experimentation, you’ll know in weeks what to stop, what to pivot, and what to scale.

We’ve spent decades working with some of the world’s smartest innovators and biggest organisations to solve this.

Start Your Innovation Engine
the FIX

Pretotyping: Test demand Before You Build Anything.

Pretotyping answers the question “Should we build it?” before time and money are wasted. It helps teams test demand fast, at low cost, and with real customer signals.

Start Your Innovation Engine


Pretotyping is the Missing Step Before Prototyping.

Most organisations jump straight to prototyping - only to discover too late that customers don’t care. Pretotyping bridges that gap by providing early, reliable evidence of demand. Originally created at Google and refined at Stanford, it has become a proven method for innovation leaders worldwide.

Exponentially helps teams embed Pretotyping into their innovation process at scale — running hundreds of idea experiments in parallel, spotting winners early, and building a repeatable system for bold, low-risk innovation.

Innovation doesn’t have to be guesswork. Exponentially uses a clear, repeatable framework to turn ideas into evidence. Every stage filters noise, reduces risk, and builds confidence in the ideas that matter most. There are five simple steps to validate ideas:

Idea
Surface bold, overlooked opportunities.

Prioritise
Focus on what’s viable, valuable, and urgent.

Experiment
Test fast with real customers and real data.

Action
Translate signals into a business case.

Outcome
Scale winners, stop losers.

Start Your Innovation Engine

Every Innovation Engine begins with training, accelerates through live sprints, and sustains with Rapidly, so you can build capability and evidence at the same time.

Wherever you are in your innovation journey, Exponentially helps you build momentum — from first steps to fully embedded Innovation Engines.

PROOF

Innovation Engines in Action

Enterprises across industries are embedding Innovation Engines with Exponentially, running thousands of experiments, saving millions, and scaling what works.

Energy Utility

Saved $7.5M by embedding Pretotyping into product innovation.

Insurance Company

Ran 38 experiments in 3 weeks, tested 14 ideas with real customers.

Hardware Retailer

Validated a new feature in just one day with a simple button experiment.

National Digital Conveyancer

Scaled Pretotyping across 300+ staff in under 9 months, saving millions.

Education
"We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer."
Professor Ian Anderson
Deputy Vice Chancellor
Food & Beverage
"Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams."
Christina Zavalis
Head of Supply Sustainability and Technology
Digital conveyancing
"The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation."
Dan Roesler

Executive Manager & Customer Assets, PEXA
Digital conveyancing
"If you want to be a fast-paced, customer-led organisation, you have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central. Pretotyping is an important element of that."
Glenn King

CEO, Pexa
Energy
"We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says."
Richard Guy

Head of Emerging Product, AGL
Technology
"Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises."
Scott Thomson

Head of Innovation and Customer Engineering, Google
Education
“Thanks for giving a guest lecture in my Product Management class on the topic "pretotyping". The lecture not only gives a convincing argument why pretotyping is very useful in developing MVP, it also gives students practice guidance in implementing the idea. The students love the class and they applied pretotyping to test the validity of their assumptions before designing MVP’s in the class project.”
Edison Tse

Associate Professor of Management Science and Engineering & Introduction to Product Management, Stanford University
Insurance
"What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping."
Greg Booker

CIO, RACQ
Media
"From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator."
Michael Miller
Executive Chairman, News Corp

In just 2–4 weeks, you can have evidence you can act on.