Innovation that works. At scale. At speed. Without the waste.

We help big teams move fast and make confident bets
using rapid experimentation and pretotyping.
Before writing a single line of code.

$30M Saved.
4,000+ experiments.

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Powered by our proprietary Rapid Experimentation Framework.
Methods created at Google, perfected at Stanford & trusted globally
the challenge

Most companies burn millions building what no one wants.

Why? Because enterprise innovation is often about opinions, silos and growing pressure to compete in ever-changing conditions.

The problem is not coming up with more ideas or ways to build them. It’s knowing what ideas are worth building before you invest in them. 

We’ve spent decades working with some of the world’s smartest innovators and biggest organisations – including Google and Stanford – to answer this and create a complete solution.

the solution

Introducing the Rapid Experimentation Framework for smarter innovation
and faster growth.

Developed with leading organisations, the Rapid Experimentation Framework is a proven method to shift your organisation’s mindset from asking, “can we build it?” to “should we build it?” It will get you using Pretotyping to test more ideas with real customers, validating those that will work and saving millions by not investing in the wrong things.

Pretotyping asks what should we build?
Validate with customer data
How we work with you

We don’t just provide a framework. We provide the expertise, software and training too.

Rapid Innovation Process Design Embed and Implementation
Pretotyping Training & Rapid Experimentation Sprints
Design Manage & Track Experiments and Results

Consulting

We don’t just provide a framework. We provide the expertise, software and training too. Our innovation experts work with your organisation to adopt the Rapid Experimentation Framework across business units. Just like we have for market leaders in utilities, financial services, FMCG, member organisations and more.  

Leslie
Founder and CEO, Exponentially
Meet our team

Software

Rapidly is the only innovation management software that powers rapid experimentation with Pretotyping at scale. We developed it for exactly that and we’ll show you how to use it to test hundreds of ideas each year.

Visit Rapidly

Training

Our consultants will train your team to use rapid experimentation effectively. This is supported by our self-paced Pretotyping course, developed from our experience lecturing at Stanford and training thousands of innovators. 

See the course
our promise

Our goal is to empower your people to embrace rapid experimentation.

More about us

$38M

return on investment/value generated

$30M

saved by shelving ideas that would fail

4000+

ideas tested for innovation & 
product teams

testimonials

 We help businesses become market-leaders and stay there

Education
"We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer."
Professor Ian Anderson
Deputy Vice Chancellor
Food & Beverage
"Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams."
Christina Zavalis
Head of Supply Sustainability and Technology
Digital conveyancing
"The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation."
Dan Roesler

Executive Manager & Customer Assets, PEXA
Digital conveyancing
"If you want to be a fast-paced, customer-led organisation, you have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central. Pretotyping is an important element of that."
Glenn King

CEO, Pexa
Energy
"We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says."
Richard Guy

Head of Emerging Product, AGL
Technology
"Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises."
Scott Thomson

Head of Innovation and Customer Engineering, Google
Education
“Thanks for giving a guest lecture in my Product Management class on the topic "pretotyping". The lecture not only gives a convincing argument why pretotyping is very useful in developing MVP, it also gives students practice guidance in implementing the idea. The students love the class and they applied pretotyping to test the validity of their assumptions before designing MVP’s in the class project.”
Edison Tse

Associate Professor of Management Science and Engineering & Introduction to Product Management, Stanford University
Insurance
"What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping."
Greg Booker

CIO, RACQ
Media
"From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator."
Michael Miller
Executive Chairman, News Corp

Set your organisation up to test ideas before you invest. And grow, exponentially.

Get in touch