When it comes to innovation, an easily identifiable example of excellence is Amazon: led by Jeff Bezos, this powerhouse of ideas has changed the face of eCommerce and invention the world over. Expectations surrounding delivery and customer support have been elevated to stratospheric heights, and the new innovations just keep on coming.

As a set of values and principles, Agile works as a foundation on top of which Scrum operates. Scrum is more process-oriented, offering clear steps, roles and responsibilities to help teams build protoypes efficiently and effectively. So where does pretotyping come in?

Failure is a part of experimenting, and it is a key part of innovation. But convincing yourself, your team, and your organisation to embrace and even celebrate failure can be difficult. Pretotyping gives you a methodology that helps smooth the path.

Google Glass is still widely considered one of the great failures of the tech world. But what if we flip this on its head?

We sat down with Saibelle, a product developer and entrepreneur and our inaugral receipient of the Alberto Savoia Pretotyping Scholarship to ask her how pretotyping has changed her innovation game.

Market research rots faster than bananas. This is especially true in a year marked by a global pandemic, recessions, market uncertainty, and worldwide instability. We can practically see the fruit flies…

Elon Musk is a master pretotyper. He knows how to test ideas with real customers in the market before he builds anything, so that by the time Tesla invests time, money, and effort into building a new product, they know it’s going to work…

We launched our online Pretotyping Course six weeks ago, on Monday, August 31, 2020. It’s been a hit. But… we almost set ourselves up for total disaster, because we almost didn’t pretotype it…

The secret to pretotyping success is learning how to “say it with numbers” - this formula shows you how…

Exponentially has just turned three, running over 1000 pretotypes, training over 800 pretotypers, and launching our online course. It’s been a wild ride…

If you are interested in a first-hand account and hard data of how well pretotyping works for all types of products and companies, listen to this podcast with Leslie Barry chatting to Corporate Innovator.

The Pinocchio Pretotype is one of the simplest and most revealing pretotyping techniques. In this video, Alberto Savoia shows us how he pretotyped a smart speaker using a can of beans.