YODA beats OPD

Written By Leslie Barry

You need DATA not OPINIONS to decide whether or not to invest in a new business or product idea. But not all data is created equal. In this video, I will teach you that when it comes to market research, there are two types of data: OPD and YODA.

Leslie Barry
Previous

The Law of Market Failure
Next

Skin In the Game for Entrepreneurs, Inventors, and Innovators.