Unlock Innovation Mastery with Pretotyping!
Become a Certified Pretotyper in Just 30 Days. Join the ranks of innovators at Google and Stanford.
Online training
Learn how to run experiments and make decisions to invest in ideas you know will work. Developed by Google and perfected at Stanford, pretotyping is a game-changing innovation methodology. After running hundreds of in-person workshops and thousands of pretotypes, we've developed an online course designed to make you a Certified Pretotyper in just 30 days. Our pretotyping workshops are usually worth thousands, but you can change your innovation game for just $399.
What our students have to say
Great course!
“I can really recommend this course to anyone interested in a deeper dive into pretotyping. Whether you're a beginner who want to add pretotyping to your toolbox, or an experienced "market experimenter" who want to add a bit more rigour to your process I believe this course fits great for both just as well.”
Petter Hanberger
Great Course for Learning Pretotyping
“Exponentially integrates Lean Canvas with Pretotyping to capture the ideas and experiment the ideas. Working through my own ideas on the Exponentially App and getting feedback from Leslie Barry is my own learning experience of getting out of the Thoughtland, getting Skin in the Game, and getting my own data.”
Shumin You
Thought Provoking Online Course
“The course material has thought provoking questions and is well supported by relevant examples. The online tool is very useful to iterate on content in preparation for the final exercise. The feedback from the final exercise was very helpful to progress the idea with future pretotypes. Highly recommended.”
Juan Ramon Sanchez Velar
Pretotyping helps you take the guesswork out of innovation
Contact us for Enterprise pricing options.
We offer 50% off the pricing for Education or Not-for-Profit Organisations to support rapid learning.
Trusted by some of the world’s smartest businesses
Everything you need to innovate like Google, Tesla and Amazon
Learn from the brightest
minds in innovation.
Be taught by leading innovation expert and Master Pretotyper Leslie Barry, and gain direct access to Google's Innovation Agitator Emeritus and pretotyping founder Alberto Savoia.
Learn practical, actionable
innovation techniques.
With bite-sized lessons, hands-on activities and real-world examples, this course goes beyond the theory and teaches you how to apply pretotyping in your professional context.
Access our enterprise-level, purpose-built app for free.
Get free access to the same tools we use with multi-national companies, and learn how to leverage our app to supercharge your innovation game to get a competitive edge.
Gain personalised feedback to
apply to real-world context.
Receive feedback on your experiments from expert pretotyper & course instructor Leslie Barry. Rapidly improve your pretotyping skills, and learn to iterate quickly and effectively.
Access a global community
of likeminded thinkers.
Network with fellow pretotypers across the world, ask questions, receive feedback, and gain exclusive access to bonus video lessons from world-leading innovation experts.
Become recognised as
a certified pretotyper.
Receive official certification recognising you as a Certified Pretotyper to share on LinkedIn, gain a competitive edge in your innovation career, and network with other pretotypers.
Our course has been carefully designed to help you get the most out of your learning experience. Gain an understanding of the theory, along with real-world examples, quizzes, and practical tasks to test your knowledge and apply your understanding.
The course takes roughly 6 hours to complete, and we recommend setting aside some time each day over a 2 week period to get the most value from it.
You can preview the course by accessing the welcome and first module completely free.
Learn at your own pace, with structured modules to guide your learning journey
Course curriculum
-
Welcome to the course
Join the Pretotyping Slack Channel
-
Welcome to Module 1
Lesson 1: What is Pretotyping?
Lesson Video
Quiz
Lesson 2: Why use pretotyping?
Lesson Video
Quiz
What’s next?
-
Welcome to Module 2
Lesson 3: Kill your ideas
Lesson Video
Quiz
Lesson 4: Learn from the Exponential Innovators
Lesson Video
Lean Canvas Quiz
Pretotyping Quiz
Lesson 5: Welcome to Thoughtland
Lesson Video
Data Quiz
Skin in the Game Quiz
-
Welcome to Module 3
Lesson 6: Methods, Part I
Lesson Video
Pretotyping Methods I Quiz
Lesson 7: Methods, Part II
Lesson Video
Pretotyping Methods II Quiz
Lesson 8: Methods, Part III
Lesson Video
Pretotyping Methods III Quiz
Lesson 9: A Real Life Pretotyping Example
Lesson Video
-
Welcome to Module 4
Remember to join the Slack community!
Lesson 10: Capturing your opinions with the Lean Canvas
Lesson Video
Lesson 11: Introducing the Exponentially App
Lesson Video
Lesson 11.5: The Lean Canvas in Action
Exercise Introduction Video
Exercise: Create a Lean Canvas
Lesson 12: Lean Canvas in Action Walkthroughs
Lesson Video
-
Welcome to Module 5
Lesson 13: Getting the data! The heart of pretotyping.
Lesson Video
Lesson 14: How to create your own pretotype
Lesson video
Exercise: Create your example pretotype
Lesson 15: Pretotyping walkthroughs
Lesson Video
Lesson 16: Your turn! Pretotyping with a real world idea
Lesson video
Exercise: Create your own pretotype
Pretotype submission
Pretotyping Resources
Hear what Alberto Savoia, creator of pretotyping, has to say
Alberto's book, The Right It is the industry-leading text on pretotyping, but as Alberto himself says: "Books can only take you so far...the best way to take theory to practice is to have a coach and other learners around you. This course gives you...the tools you need to put pretotyping into action and scale it in a methodical way...the opportunity to have your learning tested with examples and activities, interactive quizzes...[and] access to private forums with me, Leslie and other students to answer questions and go deeper into the material. I endorse this course, I recommend it, and I plan to participate so expect to see me there!"
Meet your instructor
"After many years working as the Head of Innovation for major global companies, and as the founder and mentor of many successful startups, I understand the challenges and pressures involved in developing products customers will use. I can't wait to help you learn pretotyping, and change the way your organisation thinks about innovation on its head. It's a game-changer."
Become a certified pretotyper, and gain lifetime access to our expert community
Upon completing the course, you'll be issued with your digital certification to showcase on your resume and LinkedIn demonstrating your expertise in innovation. You'll join our community of pretotyping experts alongside Pretotyping's founder, Alberto Savoia, to share, contribute, gain feedback and continue to grow alongside like-minded learners.
Ready to get started?
Harness the power of pretotyping and create sustainable change in the way you innovate.
$399 USD (one time payment)