ChatGPT, the chat interface to OpenAI, arrived last week. This technology is day zero of the next big thing — starting now. The shift has happened, and this is an iPhone-level inflection point! Useful, practical AI is
here, and it's going to 10x the speed of all the baseline stuff you have to do in business every day, so you can create more output that actually makes a difference.
What's the pretotype?
This isn't really a Pretotype, but it's too significant a leap forward in the ability to rapidly experiment to not mention it. Imagine being able to ask a chatbot to give you a list of the best SEO blog titles for a dog accessory e-commerce website. Then, automatically create blog posts from these topics using GPT3 prompts and post them to Shopify. Well, this is possible right now:
The speed of testing is going to accelerate — and the amount of junk and dumb ideas too! But we know 99 of 100 ideas fail, so test away. Ask ChatGPT to 'improve your call to action’. Then ask it to 'create five tweets targeted at xx audience'. 2 minutes later, you're ready.
Understanding that this technology is not magic but an incredible resource to augment and accelerate thinking by aggregating the best statistically relevant answer that would be useful to you is key. We still need to apply our minds to the output and craft well-designed experiments.
What are the takeaways?
AI is here, it's useful, and it works. Use it now.
Think about how this can accelerate your experiments or help you explore combinatorial innovation. In this case, AI + x = new product.
This is not crypto. It's real. Try it and learn.
Now, check out this improved version of what I wrote from ChatGPT:
In the field
AI has taken my job 😁
But remember: it's not time to be fearful of tools like ChatGPT — it's time to be smart and think about how you can leverage them to your advantage.
One thing
Until next month, happy innovating! Leslie
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