February 2021: How are you upgrading your innovation process in 2021?

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Hi <<First Name>>,  As the dust settles from 2020, it's time to take a look at your innovation process and ask yourself: how can I keep up with the massive change happening in the world right now? Knowing what your customers actually want remains at the heart of successful innovation: how are you gathering the data you need to validate and iterate your ideas? Of course, we would humbly suggest pretotyping and rapid experimentation, but we also loved this round-up of the 15 best product discovery talks to help you build better products. Our Learn Pretotyping course continues to reach more and more innovators and experimenters across the world. I was delighted to be a guest on the new Offical Pretotyping Podcast, alongside some other stellar guests. The podcast is hosted by Robert Skrobe and Jonathan Sun, two legendary members of our free pretotyping Slack channel. Join here to be part of the conversation. The year is already filling up with pretotyping workshops and sprints with enterprise innovation teams both online and in-person across Australia. If you are ready to help your product or innovation team test ideas faster, gather more reliable data, and make better decisions this year, just hit reply and we can set up a time to chat.

Google Glass: epic fail or epic pretotype? Google Glass is still widely considered one of the great failures of the tech world. Even years after being pulled from the market, it’s still the product that people love to hate - the epitome of a bunch of tech nerds squirrelling away making an ugly, useless product that no-one actually wants to wear.  But what if we flip this on its head, and see the commercial ‘failure’ of Google Glass as a stunning example of advanced pretotyping? Read more.

Your customers lie to you. Here's how to get the truth.  Surveys suck. Everyone knows it, and yet we still use them. They're time consuming to put together, boring to fill in, annoying to chase up, and a pain to analyse. But the real reason your surveys suck is this: your customers lie to you. Surveys collect nothing but opinions. And when you're innovating, you don't need opinions. You need data. Read more.

Meet this month's scholarship winner, and apply now! Every month, we offer one scholarship to our Learn Pretotyping online course. Recipients receive access to the course for just $99*, along with a one-on-one call with Exponentially’s founder, Leslie Barry, to kickstart your innovation journey. This month's scholarship winner is Billy Sidorick. Congratulations, Billy! To put your hat in the ring for next month's scholarship, head to the application form. *Why $99 tuition and not $0 for scholarship recipients? Because there will be only one scholarship granted each month and just a little bit of 'skin in the game' helps to make sure we only get serious applicants.

Apply for this month's scholarship

Leslie Founder | Exponentially www.exponentially.com

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